Ausma Cīrulniece is a Women4IT Digital Media Specialist graduate from Latvia, completing training with partner LIKTA. Here, Ausma shares her experience gaining a skills boost on the course.
Women4IT: Why did you decide to start the Women4IT course?
Ausma Cīrulniece: I received an informative email from the State Employment Agency, and during my carrier consultation the carrier specialist mentioned the possibility to apply to the Women4IT training.
W4IT: How was your experience with the course?
AC: Valuable, educational and interactive. I liked that the trainer was a professional in the industry, who, on a daily basis, deals with digital media marketing. The theoretical information in the courses were balanced with the practical tasks and homework.
W4IT: What have you learnt during the course?
AC: How to create a digital marketing strategy, starting from competitor research to visual material creation, using Facebook Ads, Google Pixel and email marketing.
W4IT: What has the course given you?
AC: Tools and resources for how to continue to grow in my development, as well as an in-depth understanding of how to create a marketing strategy and the meaning of it.
W4IT: How have you grown professionally?
AC: During the training, I created a strategy for a company at which I started working shortly after, and I currently work as a Digital Media Team Assistant/Client Consultant. I use the acquired knowledge on a daily basis, with my work and ideas helping to create the company’s image on social networks. I liked that each nuance learnt is topical, fresh and sometimes untried.
W4IT: How have you grown personally?
AC: The training helped build and strengthen confidence in my own skills in the chosen subject, to dare to try something new, as well as to make new contacts.
W4IT: Would you recommend it to a friend? Why?
AC: Yes, certainly! Even if your everyday work is not related to digital marketing, I think it is useful to understand the model of its usage. Who knows – maybe someday you will have to put up a Facebook ad or quickly create a beautiful visual.
W4IT: Anything else you would like to share with us?
AC: We created WhatsApp group with the participants of the training course, through which we supported each other during the programme, as well as being able to reach the trainer. It was very interesting to participate in training with women, for each of whom a different type of company is chosen to work with. Unexpectedly, as an additional bonus to the training – I gained knowledge of new industries, from music to small business, and even construction projects!